YOUR
ELECTRONIC SIGNATURE
AS
A MARKETING TOOL
Copyright ©
1998 Claire
Belilos
CHIC Hospitality Consulting Services
http://www.easytraining.com/signature.htm
Terms:
For reading only. Not to be sold, reprinted,re-written, distributed,
re-broadcast,
uploaded, or used to conduct training by others
without written agreement
A meaningful electronic signature
can boost your business. With one stroke of the pen (the click of
a button), the electronic signature can describe an entire business:
who the writer is, what type of services the company offers, the
benefits and positive results clients can expect.
A carefully worded signature
will enable you to attract and qualify prospects. You can invite
the addressee to write back for free additional specific information,
or subscribe to a newsletter you publish. What is offered must be
in direct relationship to the specialized work or product of the
author of the letter.
Here below are some
useful guidelines to remember:
Write down your full name, title (position description)
Write the complete name and address of your company, including telephone,
fax numbers, e-mail address and URL in hyperlink format (samples
below)
Include a precise description of your products or services
State the benefit to the client
Induce prospects to contact you further (offer something for free
and that "something" must be in direct relationship to
your type of business)
Avoid unsubstantiated statements such as "Go to my web page
and you will learn how you can make $40,000 with a $10 investment."
The electronic signature
is actually a crystallized version of one's business presentation.
Ideally it should be no more than a larger size business card. After
attempting different versions, it would be a good idea to seek an
outsider's objective opinion.
CHIC Hospitality
Consulting Services has
now added this service to its portfolio: creating signatures for
business people and professionals that would help them reach prospects
and expand their market. (Please note that the web page of
Mr. Holtz is no longer actual)
Below are some sample
signature files. Each clearly explains the areas in which its author
specializes. It also indicates the reward or benefits that await
the addressee if he/she follows up on the lead. It is with
sadness that we add this remark in 2001: our dear friend,
Mr. Herman Holtz, the guru of Consultants, an extraordinary gentleman
and best-selling author, passed away in 2001.
=======================================================
NEED MORE SUCCESS IN FREELANCE WRITING & CONSULTING?
Get
a Free Report on writing/consulting/marketing. Also learn how to
get a FREE proposal-writing (proposalmanship) manual by Herman Holtz.
Email request to h.holtz@worldnet.att.net visit
http://www.bellicose.com/freelance/. =======================================================
=======================================================
FREE
Newsletter: Online & Offline Direct Marketing Strategies Now
You Can Discover How To Create Unfair Marketing Advantages For information,
mailto:unfairinfo@marketingresource.com or visit http://www.marketingresource.com/index.shtml
NOW!
=======================================================
=======================================================
Michael
Fromstein, Managing Tax Partner
Creative Tax Planning
and Innovative Financing
SF Partnership, LLP, Chartered Accountants
and Consultants
member of KSI International
Come to http://www.solfeld.com
to register for monthly Tax Ezines
Phone:(416)
646*8073 Fax:(416) 250-1225 mailto:mfromstein@solfeld.com
=======================================================
=======================================================
WOMEN'S WORK, A Business Site for
Business Women
Useful business and personal
resources Networking
through
chats and
forums
A USA Today Hot Site and NetGuide Gold Award Winner Contact Susan
Smith mailto:susan@wwork.com Visit http://wwork.com
=======================================================
**********************************************************************************
"THE PENMARK SHOP"
http://www.penmark.vstoreelectronics.com
Your key to quality internet
presence at competitive rates Web Page Design and Hosting, Technical
Writing Interactive Business and Multi-Media Applications mailto:webmaster@penmark.com, Mark Sebton, Webmaster Phone:
(610) 430-0691 Fax: (610) 430-2097
**********************************************************************************
********************************************************************
See your business grow! Amaze your employees, customers,
and even yourself with organizational excellence. Contact:
Claire Belilos, CHIC Hospitality Consulting Services
#2007-1011 Beach Avenue, Vancouver., BC. V6E 1T8, Canada
Telephone: (604) 685-8449/687-8442 Pacific time zone
http://www.easytraining.com
Contact:
http://www.easytraining.com/contact.htm
Read excerpts from the Easytraining
Insights Newsletter at http://www.easytraining.com/insights.htm
*********************************************************************
NOTE: An email link should replace the contact link above
which we just altered in order to prevent spam
===========================================================
Why wait for a 360-degree feedback to know what's wrong? We offer
a
proactive approach to ensure performance excellence. Contact
Claire Belilos,
CHIC Hospitality
Consulting Services
#2007-1011
Beach Avenue, Vancouver., BC. V6E 1T8, Canada
Telephone: (604)
685-8449/687-8442 Pacific time zone
http://www.easytraining.com (NOTE: put here
a direct email link)
List yourself to be advised of the new location of our unique Customer
Service Forum at: http://www.easytraining.com/csforumlisting.htm
Read excerpts from the Easytraining
Insights Newsletter at http://www.easytraining.com/insights.htm
Subscribe to our free monthly
Easytraining News at http://www.easytraining.com/easynews.htm
==========================================================
=========================================================
Claire
Belilos, CHIC Hospitality Consulting Services
Organizational
Training and Customer Service Solutions
#2007-1011 Beach Avenue,
Vancouver, B.C. V6E1T8
http://www.easytraining.com
Subscribe to Easytraining News
at
http://www.easytraining.com/easynews.htm
==========================================================
Note: It is with
sadness that we have to inform you that Mr. Herman Holtz, whose
electronic signature is the first on the list, passed away in 2001.
He was one of the best gentlemen around, a famous consultant
and best-selling author, whose works were translated in at least
70 languages.
CHIC Hospitality can be contacted by e-mail or
as per the contact points listed in the last signature file or per
the contact points below (another signature file!).
Thank
you for visiting. We hope you will find value in the free online
information provided in our "how to" articles.
Copyright
© 1998 Claire Belilos
This article is not to be uploaded, sold,
used for commercial purposes, distributed in any form or manner
without the author's written permission
Read our Terms and Conditions
Claire Belilos, CHIC
Hospitality Consulting Services, Home page: http://www.easytraining.com, specializes in Hospitality,
human resources strategies, organizational training and development,
Customer Service and problem-solving. She offers "on site",
online and distance consulting and coaching, and designs job, training
and evaluation tools. Join her
Customer Service Viewpoints
forum at
http://www.easytraining.com/csforumlisting.htm
Subscribe to Easytraining News
at http://www.easytraining.com/easynews.htm
Home Page: http://www.easytraining.com
CHIC Hospitality Consulting
Services
#2007-1011 Beach Avenue, Vancouver, B.C. V6E 1T8, Canada
Tel: (604) 685-8449/ 687-8442 PST
Contact:
http://www.easytraining.com/contact.htm
